In the UK you can buy a 15 kg bag of dog food £ 9.99, or you can dig into your wallet and pay 41 pounds for another type. So why should we pay up to 400% more than a bag of food-and justified?
Well, I'm sure there are any number of reasons why one bag of food more expensive than the last, but I'm going to suggest some possibilities that might make a difference the price you pay for pet food (and this is true both for food for dogs and cats because brand owners are the same)
First and foremost, this is a cynical put my hat on, and what you're paying for the brand owner has decided that this is what you're willing to pay for pet food. The marketing department their research has spent millions on advertising and creating the right image, and they've built a degree of trust in the eyes of the consumer, and now you've got to pay for it!
Where is my evidence you might ask? Well, let's take a few examples, not extremism. Here, two lists of ingredients:
Product 1
Grain, meat and animal derivatives, vegetable protein extract, oils and fats and derivatives of vegetable origin, minerals, and enzymes. Contains EEC permitted antioxidants, and colorful, and portfolio.
Product 2
Wheat, meat meal, corn, oils & fats, flax, beet pulp, peas, Lucerne, vitamins & minerals. Adding citrus, yeast and Yucca. Contains EEC permitted antioxidants, and colorful, and portfolio.
There is not a lot of difference in the ingredients, but one product comes from multinational with a marketing budget of millions to pay for, and it costs £ 25 bag of 15 kg. Product 2 £ 9.99 for 17 kg costs. Trademarks are the ratios and ANA. I rest my case!
1) Are the components of the cost difference?
It is clear that there will be a difference in the ingredients used (or so we hope!), But this account can these teams, and does it matter? Let's look at a few examples. First, a typical bag of Aukanoba at £ 41.99 in the UK.
Ingredients
Chicken (> 20%), corn, wheat, barley, corn, animal fat, fish meal, pulp, dried beet, meal poultry, whole egg powder, dried brewer's yeast, potassium chloride, sodium chloride, flax, DL-- methionine, glucosamine HCl, chondroitin sulfate, salt, Sodiomhiksamataffosfaty
Now let's compare with dog breeders Gilpa at £ 12.39
Ingredients
Wheat, poultry, corn, Atefid, digestion of poultry, fat poultry, whey powder, and soybean oil, yeast, mixed herbs, extraction of green mussel lips in New Zealand, and extract Yucca, minerals and trace elements and vitamins, including zinc chelates. With the European Economic Community allows antioxidants.
It is clear that the consumer has made an informed opinion on the composition of which is better for the pet, but these are mainly wheat, corn-based foods with chicken / poultry as a source of meat. Display both full nutrition based on current scientific knowledge with a similar analysis to a large extent.
More 'natural', and often more foods are expensive and will tend to use grain unlike wheat (rice usually) and possibly a single source of protein meat (chicken, duck, fish or lamb most common) was added as a meal of meat, and can be naturally preserved with vitamin E or something like that. These types of food, which can be classified broadly as the most anti-allergic task for some pets suffer from intolerance to pet food ingredients commonly used as it should be taken into account.
It is a long forgotten Collapse However the fact, and that millions of pets have lived long and healthy lives on pet food simple with no fancy extras and supplements that manufacturers are luring us now. Unfortunately, the trend is for manufacturers in an attempt to get us to spend more money by singing human-food industry with health claims and any number of ingredients that we would not normally associate with food.
2) All those ads Vance: Some companies have the ad budgets of amazing, and spent must be paid to product prices (anywhere else it come from?) In 2006 saw the release comes at a £ 1 million to support food brand cat Chiba declaration pet food television's most expensive in the world.
Pet food company has broken the boundaries of television advertising in the United Kingdom to become the first company ever full funding of PBS-terrestrial channel on the channel. The next content ITV1 factual series "Rescue Dog", is scheduled to air early Sunday evening, completely funded by pet food brand Mastervods one advertiser, Mars, descent.
"Rescue Dog" series will cover two animal re-homing, Manchester dogs home centers and "trust the dogs in" Harfield Center, West London activities. Despite concerns about moving a step closer to the product in television programming, brand ratios will be announced not during the show, but will appear at the beginning and end of commercial breaks.
The cost of the Juvenile Welfare premium brands such as crufts company such huge sums of ratios
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